As the world leader in nutrition, health, and wellness for children from birth to toddler, Gerber Products Company is committed to creating a strong future. We joined the Nestlé Nutrition family in 2007 and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.
In this role, you will be responsible for defining the US Supplements & Complements vision, strategy and portfolio as well as New Ventures for the US as a strong pillar of sustainable growth emerging to contribute to the Nutrition business. This includes the acceleration of innovation and launch approved I&R pipeline, brand asset development, packaging design, route-to-market and agency, management, as well as business model optimization and ongoing analysis in new launch segments/categories.
PRIMARY RESPONSIBILITIES: DEVELOP GERBER SUPPLEMENTS •Develop annual marketing plans and implement integrated marketing campaigns & programs, spanning from digital, shopper, medical and CRM •Drive HCP recommendation for Gerber Probiotic Supplements, in close collaboration with the Medical Marketing, Medical Sales & Operations, in order to drive relevance and share growth in the segment •Activate PFME against strong D2C with Medical Sales pull-through •Ensure full trade support with all essential buy-in from retail partners for in-store execution excellence •Liaise with SBU/Zone or lead development of new M&A targets
ACCELERATE INNOVATION and LAUNCH PLANNED I&R PIPELINE •Develop business cases with consumer validation, trade support and strong ROI as measured by project KPIs •Develop strong and compelling claims •Responsible for launch excellence of product portfolio across consumer-facing and medical channels •Develop and establish strong value propositions and brand identities for new products
IMPLEMENTATION OF THE COMMUNICATION & CUSTOMER ACQUISITION STRATEGY •Development and implementation of BEP process for Gerber Good Start with all relevant stakeholders •Support Customer Line Reviews and New Item Presentations with a winning marketing selling story
TALENT & CULTURE DEVELOPMENT: •Management of activities for direct report: assigning projects, ensure prioritization of workload to meet deadlines and budget •Development and career path for direct report: coaching, feedback, functional training, recognition, and rewards, providing visibility of the team to Sr. management •Promotion of a collaborative, proactive and constructive culture •Advocacy for our company purpose (proudly devoted to babies) and values (we care, trust empower, obsessed to win)
REQUIREMENTS AND MINIMUM EDUCATION LEVEL: •Bachelor’s degree a must, MBA (preferred) •Proven experience managing a business (P&L Ownership), understands the business beyond marketing and sales, i.e. Technical, Supply Chain, Regulatory •+8 yrs. experience in supplements category – with successful delivery of top & bottom line KPIs – understanding of the focus, benefits, consumer/HCPs insights and commercial insights that drive the strategy of a Nutrition/functional benefit-driven business •Proven record of success (leading & participating) with matrix organizations and projects that involve multi-disciplinary teams •Experience working with Co-mans
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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