The Senior Specialist, Paid Search role will be responsible for the strategic and execution of our Holistic Search program, at Nestle Health Science. This role will own and implement the Holistic Search framework (comprising of both Paid and Organic Search) across all our brands, as well as manage the day-to-day of PPC campaigns for some of our key strategic brands. As the company-wide strategic owner of Search, this individual will develop all keyword, competitor and trend research for our brands, and guide the various Digital and Marketing team members throughout the process within the holistic search framework to set the Strategic Keyword list and finally create Paid and Organic Search strategies. As the day-to-day supervisor of all our Search activities, the Search Senior Specialist will also manage all PPC and Remarketing media for some of our key strategic brands, including the launch of new campaigns, optimization of existing campaigns, and reporting on overall performance.
Own and implement the Holistic Search Framework, across all Nestle Health Science brands
The single point of contact across the entire organization for the Holistic Search framework.
Drive and execute all research activities within the framework, namely Keyword, Competitor, Content and Trend reports, using our existing tech stack (Google Keyword Planner, SEMRush, BrightEdge)
Expose results from research and provide strong recommendations on strategic keyword lists, for all our brands
Guide our Digital and Marketing teams throughout the definition of Paid and Organic search strategies, leading the brand search workshops.
Manage the day-to-day operations of our PPC and Remarketing media:
Day-to-day supervision of Google Ads and Bing Ads accounts, across some of our key strategic brands.
Implement new PPC campaigns, following the strategy defined as per the Holistic Search Framework
Continuously monitor and optimize PPC campaigns, including (but not limited to) keyword optimization, budget allocations, ad group and campaign structure management, adjustments of bidding strategies, implementation of new text ad copy, amongst other activities.
Proactively develop, execute and analyze tests (ad copy, landing page, structural, etc.) that improve efficiencies and/or augment effectiveness
Execute Product Listing Ads and Shopping strategy and oversee product feed delivery.
Execute Gmail Ads, when appropriate for specific brands
Collaborate closely with Search Engine partners to ensure appropriate monthly budget pacing and overall account management.
Manage and report periodically PPC budget spend, pacing and availability.
Coordinate all billing and payment activities via invoicing with Search media partners.
Evangelize Search internally and externally:
Manage relationships with Search Engine partners – such as Google & Microsoft, to get the latest insights in the PPC space (e.g. new ad types, new bidding methods, new platform enhancements, etc.)
Track permanently our internal Best Practice Indexes, for both Paid and Organic Search, reporting directly to Nestle Headquarters
Provide periodic updates to our Global and Regional teams on our key projects, pilots and overall search performance.
Stay on top of the latest updates regarding tools, trends, tactics, news and innovation within the Search space (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
Deliver educational sessions to our commercial and cross-functional team members on Search.
Experience and Education Requirements
A minimum of 5 years of PPC campaign management experience
Strong knowledge and experience in SEO
Experience with keyword Research
Agency experience with hands on experience running PPC engine programs is a must.
Google Ads Search Certification and Google Ads Display Certification are a must. Google Ads – Measurement Certification is a plus.
Eager to take a role with both strategic and operational requirements
Enjoy working in a dynamic and collaborative environment
Exceptional attention to detail
Excellent communication skills (written and oral)
Experience working and leading cross-functional teams
Ability to collaborate effectively across all levels of the organization and with outside partners
Thrives in a fast-paced business environment with an ability to adapt quickly to change
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Make a good impression before you reach the interview room by updating and maintaining your LinkedIn profile. Prepare for your interview by researching the company, practicing your interview skills, and studying the position so you can see how your skills match up. So you aren’t flustered on your way to the interview, do a dry run to the interview location before your interview day. If you’re looking for more support, reach out to other veterans who have had success with job searching to help you prep.
Update your LinkedIn
Research our culture, our people, and the location of your interview
Do a dry run to the interview location
Prepare specific examples that fit the job requirements
Use our online skills translator to best explain your skills and experience
Practice a mock interview
Reach out to other veterans
During the Interview
During the interview:
Put your best foot forward by arriving in appropriate attire and showcasing the situations, behaviors, and outcomes that have led to your success. By highlighting the skills you obtained in the military and owning your accomplishments, you’ll make a lasting impression.
Dress in business formal
Have a printed copy of your résumé
Highlight the skills that match with this job
Share your accomplishments
Emphasize your dedication to the job
After the Interview
After the interview:
If you’re interested in the position, make it known! Sending an email or thank-you note show your appreciation and keep you in the interviewer’s mind. The job market is competitive, so don’t be discouraged by not landing a job on the first try. Instead, view each interview as a learning experience that will prepare you for future opportunities.
The Nestlé Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Disabled/Veteran. If you require an accommodation in order to view or apply to open positions, please dial 711 and provide this number to the operator: 1-877-204-8650. For technical assistance: email NesCareersSupport@icareerhelp.com or phone 1-877-204-8650.