Senior Specialist Shopper Marketing
Job ID: 20006632
Location: New York, NY
Location: New York, NY
Job Category: Retail
Company: Nestle Nespresso
Are you passionate about marketing? Do you care about sustainability and quality? At Nespresso we place people, coffee and sustainable living at the heart of what we do, inspiring an engaging and meaningful place to work. We are seeking a Senior Marketing Specialist to join our team.
The Senior Marketing Specialist will be the guardian of the retail customer journey and Nespresso visual merchandising guidelines. The Senior Marketing Specialist will also serve as the key point of contact between Marketing Communication and Retail Business Acquisition overseeing campaigns and product activations.
A Day in the Life:
• Own the retail customer journey and visual standards
• Drive forward-looking customer journey roadmap aligned by US Marketing & HQ Retail, incorporating customer insights, store feedback, and industry trends.
• Determine and brief immersive customer experience requirements including signage, digital and interactive content, product displays and fixtures.
• Own Nespresso’s Visual Merchandising Guidelines and their adaptation to US market needs by boutique format.
• Ensure full compliance of all boutiques with Visual Merchandising guidelines through regular store visits and monthly reporting on gaps and progress vs standards.
• Create efficiencies with existing processes, improve visual merchandising implementation in boutiques, as well as cross-functional work-streams across Retail Operations, Product Marketing, Brand Communication and HQ.
• Continually innovate merchandising strategy to support business needs and evolving demographics.
• Complete a photo report after every visual change to be shared with Retail leadership Team and District Managers.
• Maintain all price tag signage, videos and music through the 3rd party vendor and ordering website for the Store Managers
• Oversee the “Tasting program” by defining monthly priorities, creating relevant communication materials and assessing impact on conversion and limited-edition penetration.
• Take part in the New Hire Orientation for new store managers.
• Lead Product & Campaign Activations for Retail; Coordinate ordering, delivery and installation of global & local campaigns.
• Partner with Marketing to create and execute a retail product & campaign launch calendar including Windows, In-store experience and merchandising, Tasting, Masterclass and employee engagement.
• Communicate guidelines for every visual campaign with clear directions and photo instructions.
• Work with Analytics & OMNI training teams on a post assessment summarizing business impact and boutiques feedback.
• Support New Store Openings; Manage visual merchandising and in-store activation budget: forecasting, actuals tracking, DF submission.
• Review business reports to determine project/campaign performance and based on insights adjust for continuous improvements and ROI.
• Create POs, manage invoices and liaise with Accounts Payable to ensure all invoices are being paid in a timely fashion.
Winning Skill Sets:
•Bachelor’s Degree in Marketing or Related Field, strongly preferred
•5 years’ experience in a customer facing business with a customer journey, Required
•5 years Visual Merchandising Experience, Required
•Strong attention to detail and exceptional organizational/Project Management skills
•Proficient in Microsoft Office, Word, Power Point, Excel & Outlook
•Must be able to work in a fast-paced environment, multitask & prioritize assignment
• Excellent customer service skills.
• Ability to work effectively with and internal departments and external vendors
•Bachelor’s Degree in Marketing or Related Field, strongly preferred
•5 years’ experience in a customer facing business with a customer journey, Required
•5 years Visual Merchandising Experience, Required
•Strong attention to detail and exceptional organizational/Project Management skills
•Proficient in Microsoft Office, Word, Power Point, Excel & Outlook
•Must be able to work in a fast-paced environment, multitask & prioritize assignment
• Excellent customer service skills.
• Ability to work effectively with and internal departments and external vendors
Before the Interview
How to Prepare for an Interview
Before the interview:
Make a good impression before you reach the interview room by updating and maintaining your LinkedIn profile. Prepare for your interview by researching the company, practicing your interview skills, and studying the position so you can see how your skills match up. So you aren’t flustered on your way to the interview, do a dry run to the interview location before your interview day. If you’re looking for more support, reach out to other veterans who have had success with job searching to help you prep.
Key Takeaways
- Update your LinkedIn
- Research our culture, our people, and the location of your interview
- Do a dry run to the interview location
- Prepare specific examples that fit the job requirements
- Use our online skills translator to best explain your skills and experience
- Practice a mock interview
- Reach out to other veterans
During the Interview
During the interview:
Put your best foot forward by arriving in appropriate attire and showcasing the situations, behaviors, and outcomes that have led to your success. By highlighting the skills you obtained in the military and owning your accomplishments, you’ll make a lasting impression.
Key Takeaways
- Dress in business formal
- Practice storytelling
- Have a printed copy of your résumé
- Highlight the skills that match with this job
- Share your accomplishments
- Emphasize your dedication to the job
- Ask questions!
After the Interview
After the interview:
If you’re interested in the position, make it known! Sending an email or thank-you note show your appreciation and keep you in the interviewer’s mind. The job market is competitive, so don’t be discouraged by not landing a job on the first try. Instead, view each interview as a learning experience that will prepare you for future opportunities.
Key Takeaways
- Send an email or thank-you note
- Use this interview as a learning experience
Similar Jobs Near You:
Retail Sales Associate
Walnut Creek, CA, US
Retails Sales Supervisor
San Jose, CA, US
Retail Sales Associate
San Jose, CA, US
Retails Sales Associate
Lone Tree, CO, US
The Nestlé Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Minority/Female/Disabled/Protected Veteran. If you require an accommodation in order to view or apply to open positions, please dial 711 and provide this number to the operator: 1-877-204-8650. For technical assistance: email NesCareersSupport@icareerhelp.com or phone 1-877-204-8650.
© 2020 Nestlé All rights reserved