You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Coffee mate, Toll House, Lean Cuisine and DiGiorno, as well as new discoveries like Sweet Earth, Chameleon Cold-Brew coffee and now Perrier and San Pellegrino! Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day!
Nestlé USA is transforming what we do, how we do it, and where we work. Now is the time to define your future, and ours, too. The Media Strategy and Investment Manger will be a key leader in providing strategic omni-channel media expertise and directing executional excellence that maximizes the value of media investments and provides the greatest return. In this role, you’ll deliver thought leadership based on a deep understanding of our consumers, brands and their interaction with all touchpoints/communications channels throughout the consumer experience to evolve media plans and buys for the next and future state communications.
Deliver integrated end-to-end media strategies and plans, in collaboration with Marketing, that leverage best in class omni-channel planning including shopper and eBusiness to ensure a fully integrated, data-driven approach.
Ensure proven touchpoints/tactics are enhanced with test and learn opportunities that capitalize on the evolving media landscape.
For assigned portfolios/brands, develop effective and efficient annual media plans that leverage consumer insights, data/technology and learnings from key measurement tools (e,g, MMMs).
Maximize value and impact by directing media investments through a data driven approach to achieve brand, portfolio and company goals.
Leverage full Nestlé view of commitments to create scale, identify synergies, gain marketplace advantage and optimize for greatest impact, ensuring corporate commitments are strategically deployed and tracked.
Proactively own and establish achievement of all deliverables, quality of resources and overall relationship health of the Media AOR.
Support Marketing capability enhancement via training programs, sharing of best practices, capabilities etc. in the media space.
Partner with Brand teams, Marketing Center of Excellence (CME), specialty Centers of Excellence (COE),and lead the Media AOR to deliver outstanding media plans and profitable performance.
MINIMUM REQUIRED EDUCATION AND EXPERIENCE:
Completed Bachelors Degree, Masters in Business Administration preferred
10+ years in Media, Communications Planning, Marketing related fields in-house (client) or agency side
Full understanding and experience in Media Planning and Investment, with full knowledge of Digital, Search, Shopper and eBusiness landscape/touchpoints with experience leveraging Marketing/Media platforms and technologies.
Foundational and expansive knowledge of all facets of Media including: Strategic Planning, Execution Management, Supplier/Agency knowledge and relationships
Thorough working knowledge of advertising industry trends, emerging ideas and opportunities as well as tools, technologies and platforms
Working knowledge of Agency structure and experience in leading the development communication/media strategies, plans, and enabling executional excellence
Data and Performance based skillset and mindset
Experience collaborating and working successfully with multiple stakeholders and teams
Make a good impression before you reach the interview room by updating and maintaining your LinkedIn profile. Prepare for your interview by researching the company, practicing your interview skills, and studying the position so you can see how your skills match up. So you aren’t flustered on your way to the interview, do a dry run to the interview location before your interview day. If you’re looking for more support, reach out to other veterans who have had success with job searching to help you prep.
Update your LinkedIn
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During the Interview
During the interview:
Put your best foot forward by arriving in appropriate attire and showcasing the situations, behaviors, and outcomes that have led to your success. By highlighting the skills you obtained in the military and owning your accomplishments, you’ll make a lasting impression.
Dress in business formal
Have a printed copy of your résumé
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Emphasize your dedication to the job
After the Interview
After the interview:
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The Nestlé Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Minority/Female/Disabled/Protected Veteran. If you require an accommodation in order to view or apply to open positions, please dial 711 and provide this number to the operator: 1-877-204-8650. For technical assistance: email NesCareersSupport@icareerhelp.com or phone 1-877-204-8650.