The Strategic Account Manager is responsible for driving sales performance, market share, and brand representation/discoverability on key online retailers. This role is accountable for knowing specific retailers’ and platform strategies, operations and shoppers deeply in order to create and execute effective strategies and educate the internal organization. This role owns the relationship with specific online retailers and is responsible for the creation and execution of an annual business plan, negotiating all retailer/trade-related terms/contracts, data access/KPI-tracking, sharing and translating category insights into actionable plans, and addressing all retailer specific requests/requirements.
Drive category and NUSA sales growth, markets share & brand representation online
Translate category roadmaps and CAPs into actionable plans for assigned retailers
Develop and execute strategies and plans to meet assigned sales and market share goals
Monitor and improve brand distribution, representation and discoverability at assigned retailers
Collaborate with Walmart team brand/shopper marketing and Brand Omni Strategists on key Walmart programs and long term strategies.
Ensure best in class content and virtual shelf on Walmart.com and Sam’s Club. Work to understand and optimize the search algorithm and key drivers.
Own WMG and Flywheel relationship
Drive long term growth strategies via a test and learn mentality
Own & develop strong relationship with assigned retailers
Own all direct contact with retailer partners
Address all retailer specific requests/requirements
Negotiate all trade-related terms and contracts
Conduct business reviews
Educate relevant cross-functional members of NUSA organization on key aspects of assigned retailer’s business and needs
Create strong business plan for Walmart:Understand assigned strategies/roadmaps, organization, operations and shoppers deeply
Lead eJBP process for Walmart
Understand Walmart requirements, socialize with internal organization and develop plan to attain
Identify relevant KPIs, secure necessary data to measure and track accordingly
Create and execute Walmart Inc annual business plans
Manage investment budget
Ensure spending is kept within budget
Develop strong understanding of various retailer programs’ ROI
Allocate budget to specific programs that drive the business.
FINANCIAL/STRATEGIC IMPACT: Achieving corporate objectives on Market Share, Sales Volume Growth and profitability.Aligning corporate and customer objectives to find mutual benefits utilizing roadmaps and CAP. Manages assigned budgets.
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
Bachelors degree required. MBA a plus.
Minimum 2 years previous experience in account management and/or vendor management experience at a leading retailer responsible for driving online sales for the retailer either in a buying, merchandising or marketing capacity
Experience in building relationships and creating and executing business plans with retailers
Experience in communicating and translating retailer requests & insights to internal stakeholders and developing actions plans
Experience in building annual plans, forecasts, analyzing retail programs and managing budgets
Experience in Consumer Packaged Goods Industry (CPG) is preferred
Innovation (able to adapt to rapidly changing environment and initiate new processes/ideas)
Channel and Shopper Insight (strong understanding of retailer buying, merchandising and marketing strategies; able to translate insights into relevant action plans to grow the business)
Relationship building & negotiations (able to handle tough negotiations with retailers while building a strong connections and partnership with them)
Independent/self-learner, able to figure things out/navigate organization on their own, not afraid to fail
Influence with Integrity (able to speak to all levels of organization, craft cohesive and compelling stories/business cases to engage and win over stakeholders)
Strong focus on results (ability to identify and consistently track key metrics, identify key opportunities and issues and develop/execute plans to address)
Initiative – self-starter with strong problem solving skills
Make a good impression before you reach the interview room by updating and maintaining your LinkedIn profile. Prepare for your interview by researching the company, practicing your interview skills, and studying the position so you can see how your skills match up. So you aren’t flustered on your way to the interview, do a dry run to the interview location before your interview day. If you’re looking for more support, reach out to other veterans who have had success with job searching to help you prep.
Update your LinkedIn
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Do a dry run to the interview location
Prepare specific examples that fit the job requirements
Use our online skills translator to best explain your skills and experience
Practice a mock interview
Reach out to other veterans
During the Interview
During the interview:
Put your best foot forward by arriving in appropriate attire and showcasing the situations, behaviors, and outcomes that have led to your success. By highlighting the skills you obtained in the military and owning your accomplishments, you’ll make a lasting impression.
Dress in business formal
Have a printed copy of your résumé
Highlight the skills that match with this job
Share your accomplishments
Emphasize your dedication to the job
After the Interview
After the interview:
If you’re interested in the position, make it known! Sending an email or thank-you note show your appreciation and keep you in the interviewer’s mind. The job market is competitive, so don’t be discouraged by not landing a job on the first try. Instead, view each interview as a learning experience that will prepare you for future opportunities.
The Nestlé Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Minority/Female/Disabled/Protected Veteran. If you require an accommodation in order to view or apply to open positions, please dial 711 and provide this number to the operator: 1-877-204-8650. For technical assistance: email NesCareersSupport@icareerhelp.com or phone 1-877-204-8650.