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Career Tips

How to Rock Your LinkedIn Profile


With 900 million registered users on the world's largest professional hub, there is no better place online to tell your professional story other than LinkedIn.

LinkedIn has proven to be a virtual first impression and a ticket into an unexpected connection or conversation that could lead to your next big career move. However, before these networking and connections begin, let's get back to the basics with a profile face-lift that LinkedIn calls "Rock Your Profile". Set 20 minutes aside to follow the guidance below, which will help you create smart and memorable content for others to read about you when they meet you on LinkedIn. 

A good LinkedIn profile should highlight skills and accomplishments that represent you, what you stand for, and what you are passionate about.

When writing the 'Summary' section of your profile, answer these 5 important questions:

  1. Who are you? Give your audience an introduction of who you are, this includes your job title, and maybe a goal you have for yourself.

  1. How would I describe what I do to someone completely unfamiliar with my field?

  1. Why does your work matter?

  1. What can people expect me to bring to the table?

  1. What do I love most about what I do?

QUICK TIP: Unsure where to start? Look at your most recent performance review or feedback from others.

Consider these 6 things as you build out the remaining contents of your profile.

Select a photo that represents you professionally. This will humanize your profile and make you more approachable to others. Additionally, you are 14x more likely to have your profile viewed if you have a photo.

Your profile is the front page of your professional story. The headline is a great way to show your value and passion in one quick line. Be creative. Make the reader want to read more.

Think of your summary as your elevator pitch. It should tell people what they can expect from you and describe what you do, or what you’re looking for. Utilize this space to highlight your strengths. A recommended length for a profile summary is 40 words or more. You can use keywords to help employers find your profile, however, avoid buzzwords and focus on your accomplishments instead.

Provide details from your past work experiences to showcase what kind of skills and responsibilities you own. You are 12x more likely to have your profile viewed if you have more than one position listed. Dig deep to make sure you are including all relevant experiences.

Use rich media, such as photos, videos, infographics, presentations, links, and articles to make your story jump off the page. This is a great way to highlight your work and your company to others.

Above all, let your passion for what you do come through your profile. Be creative and don't be afraid to show your personality. Don’t shy away from including volunteer experience and causes that speak to your passions.

Your professional brand is the key to all new opportunities, to advance your career, and set yourself up for success so it’s important to update and maintain your LinkedIn profile.

Learn more about our recruitment process or start your career search to take the first steps towards building your career with us. Additionally, join our talent network to be alerted of the most relevant job opportunities matching your skillset and be kept in the loop on the latest company updates.